Lasting change needs policy, not only products. It also needs people with the skills to carry it out.
The work in Nigeria is designed to become national policy, and then a model other African governments can adopt.
| # | Policy goal | Why it matters |
|---|---|---|
| 1 | A national policy requiring at least 40% local ingredients in cosmetics sold in Nigeria | Builds demand for Nigerian growers and processors; keeps value in the country. |
| 2 | Licensing for Tropical Skincare professionals | Sets a safe, recognised standard of practice and protects clients. |
| 3 | Adoption of the model by other African governments | Spreads the benefits of policy, jobs and healthier skin beyond Nigeria. |
The outcomes: jobs for farmers, processors, laboratories and practitioners; a stronger domestic beauty and skincare industry; and healthier skin for people living in the tropics.
A capacity-building and mentorship programme in Cameroon that connects emerging women entrepreneurs and business leaders with seasoned corporate mentors. It runs masterclasses, networking events and grand-finale pitch competitions. Partners have included the British High Commission in Cameroon, Beko Capital Advisory and Ecobank. A companion initiative, Men in the Boardroom, is being planned.
Launched in September 2026: the "For Us By Us" exhibition platform that champions Cameroonian entrepreneurs who craft with excellence and helps local entrepreneurs sell to the diaspora. fusbus.org
Her courses give women and young people a professional skill with real market demand, and a clear certificate to show for it.
Through her collaboration with UNESCO she has helped train African youth in skincare science and entrepreneurship, and in valuing indigenous botanical knowledge.
Governments, universities, industry and event organisers: start a conversation about Tropical Skincare, policy and African industry.
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